WHAT CONTENT TO GO IN MY SITE FOOTER?
We need to think and design a clear + concise footer that provides something more for your audience than just a few links.
A quick three pillars to remember:
Miscellaneous Content
- FAQ Pages, Policy + Disclaimer + Any other unlinked pages you might want
direct access to – all the questions that might help you convert a
client/customer before they navigate away from your site!
Call to Action
- Try adding contact information into your footer instead of having on
specific pages. This allows user to find ways of contacting you on the page
they are on, instead of having to navigate on your contact page
Follow
More - Adding social profiles to your footer occupy a strategic
place in your marketing funnel, make sure that the footer on your site contain
icons that will guide users to them
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